학력사항
· 관광경영박사 l PhD in Tourism Marketing (2015). The Hong Kong Polytechnic University, Hong Kong
· 관광경영석사 l MSc in Tourism Management (2010). University of Surrey, United Kingdom
· 관광경영학사 l BSc in Tourism Management (2005). Sangji University, Republic of Korea
교육경력
· (2024.3.1~현재) 국립 강릉원주대학교 관광경영학과 조교수
· (2019.1.7~2024.1.20) 영국 국립대학교 Leeds Beckett University, 호텔 & 관광경영대학 부교수
· (2015.8.3~2019.1.2) 홍콩 국립대학교 The Chinese University of Hong Kong, 호텔 & 관광경영대학 조교수
주요 연구 관심분야
· 관광 마케팅
· 호스피탈리티 마케팅
· 소비자 행동
· 빅데이터 & 인공지능 융합 관광
주요 전문 경력 및 대외활동
· (현) Editorial Board Member, Journal of Travel and Tourism Marketing
· (현) Editorial Board Member, Journal of Gastronomy, Hospitality, and Travel
· (현) Executive Board Member, ATALAS Europe
· (현) Chair of Special Interest Group on AI and Tourism, ATALAS Europe
· (현) Fellow (FHEA), awarded by Higher Education, UK
· (전) Chief Guest Editor, Special Issue on the Impact of Technology on Tourism and Hospitality, Journal of Hospitality and Tourism Research
· (전) Certified Hospitality Educator (CHE), awarded by American Hotel & Lodging Education Institute
· (전) 영국 University of Surrey 학부 프로그램 외부감사 총괄 위원
· (전) 영국 University College Birmingham 학부 프로그램 외부감사 총괄 위원
외부 연구비 수주실적 및 수상경력
· 2023 한진그룹 산하 정석물류학술재단, [여행/관광 부문] 최영준 (이화여대) & 최미주 (국립 강릉원주대학교) 공동 수주 / 금액 29,000,000원
· Principal Investigator of Joint Education Program 단독 수주 – Innovation Week 2018: Taiwan Collaboration Fund 2017-2018 (HK$ 45,000), Office of Academic Links China, CUHK.
· Best Paper Award, International Conference on Tourism (ICOT 2023), Nicosia, Cyprus.
· Research Award, Recipient of International Faculty Mobility Scheme for 2016-2017 단독수주, The Chinese University of Hong Kong.
Topic: Examining the factor related to tourists’ perceived value of shopping tourism
· Best Paper Award, WHTER & ICES 2015 (World Conference on Hospitality, Tourism, and Event Research & International Convention and Expo Summit), Korea, 20-22 May 2015.
Topic: Trust of tourists toward shopping destinations: Development of a shopping destination trust scale
· Best Paper Award, Global 2014 & 11th ATF (Global Tourism & Hospitality Conference and Asia Tourism Forum), Hong Kong, 18-21 May 2014.
Topic: Shopping tourism: A review of tourists’ shopping in tourism research
· PhD studentship (2012-2015, HK$ 450,000), The Hong Kong Polytechnic University
· Merit-based scholarship (2001-2005, KRW 20,000,000), Sangji University
주요 자격증
· 관광통역안내사 (영어)
· 국외여행인솔자
· 국내여행안내사
연구실적
· SSCI 10% 이내 국제학술지 다수 출판.
· 자세한 실적리스트는 Google Scholar (하이퍼링크 포함) 및 아래 ID 참고.
· ORCID ID: 0000-0002-4581-0029